Free playbook

The Safe Send Plan: Wake Up an Old Customer List Without Losing Your Number

Put your old contacts in a safe order, warm the number up gradually and check quality weekly, so a campaign to past customers doesn't cost you the business number.

  • A pre-flight checklist covering the platform, the list, the message and your baseline quality rating
  • A cohort table that sorts contacts by recency and says who never gets a WhatsApp
  • A four-week warm-up schedule worked in proportions of your own messaging limit, with stop rules

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The Safe Send Plan: Wake Up an Old Customer List Without Losing Your Number — cover

What's inside

  • A pre-flight checklist covering the platform, the list, the message and your baseline quality rating
  • A cohort table that sorts contacts by recency and says who never gets a WhatsApp
  • A four-week warm-up schedule worked in proportions of your own messaging limit, with stop rules
  • Re-contact messages in English, Bahasa Melayu and Chinese that invite a reply
  • A weekly quality check sheet, a fallback plan and a worked example for a Petaling Jaya clinic

Who this is for

Owners and marketing leads at KL service businesses (clinics, schools, tuition centres, agencies) planning to message a past-customer database of a few hundred or a few thousand.

Made by the team behind Yalla — the chat-native CRM where the AI does the work, not just the talking.

The Safe Send Plan: Wake Up an Old Customer List Without Losing Your Number